IP, Trademarks & Branding

Trademark and brand protection for businesses building something worth protecting

Clear, practical legal support for founders, startups, and growing businesses that want to protect their name, strengthen their brand, and reduce risk as they grow.

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built for

IP, Trademarks & Branding

Intended for

Who this service supports

Your brand is often one of the first things people recognize, trust, and remember about your business. But many companies invest in naming, design, and visibility before making sure the legal side is properly addressed.

This service is designed for businesses that want to protect brand assets early, avoid preventable conflicts, and build with more confidence as they grow.

This service is a strong fit if you are:

Launching a new brand, company name, or offer

Preparing to file a trademark for your business name, logo, or slogan

Investing in brand identity and want to protect it properly

Expanding your business and formalizing your intellectual property strategy

Using a name or branding asset without knowing whether it creates legal risk

Looking to strengthen ownership and protection around what your business has built

Most clients come to us when they are:

Ready to confirm whether a name is viable before moving forward

Filing a trademark for the first time

Unsure how to protect their brand as the business grows

Rebranding and want to avoid conflicts with existing marks

Investing in a logo, website, packaging, or marketing and want the legal side handled properly

Looking for practical guidance instead of trying to figure out trademark issues on their own

BRAND RISKS TO WATCH

Common Legal Challenges

Brand protection is often treated as something to deal with later, but waiting too long can create avoidable legal and business problems. This service helps businesses reduce uncertainty, protect their market presence, and avoid issues that become more expensive once the brand gains traction.

Using a name without knowing if it is legally available

A business may invest in branding, design, marketing, and domain setup before confirming whether the name creates trademark risk.

Weak or incomplete trademark strategy

Filing without proper search, classification, or planning can lead to avoidable delays, rejections, or future vulnerability.

Brand growth without legal protection

As visibility increases, so does the importance of protecting the business name, logo, and related assets.

Rebranding under pressure

If a business receives a challenge or discovers a conflict too late, rebranding can create cost, disruption, and lost momentum.

Unclear ownership of brand assets

Without the right documentation and strategy, ownership questions around names, logos, or creative work can become a problem later.

Treating brand protection as an afterthought

What begins as a naming question often affects marketing, operations, investment in growth, and long term business value.

The goal is to help you protect what you are building before preventable issues get in the way.

service breakdown

What's Included

This service is designed to support businesses that need practical trademark and brand protection guidance, whether they are choosing a new name, preparing to file, or strengthening existing brand assets.

Trademark Search & Evaluation

Knockout name searches

Knockout logo searches

Trademark name search with memorandum

Trademark logo search with memorandum

Initial guidance on name viability and brand risk considerations

Trademark Filing Support

Guidance on filing strategy

Trademark application support

Assistance with selecting the appropriate filing basis and classification approach

Practical direction throughout the filing process

Brand Protection Strategy

Guidance on protecting business names, logos, and key brand assets

Early stage intellectual property strategy aligned with business growth

Legal support around formalizing branding protection

Recommendations to reduce preventable conflicts and exposure

Ownership & Documentation Considerations

Review of ownership-related issues connected to brand assets

Guidance around documentation and internal protection considerations

Practical support for founders who want cleaner legal ownership structure around what they are building

Ongoing Support, If Needed

Follow-on guidance as the business grows or expands its brand presence

Support for related agreements or business documentation where applicable

Ongoing legal support through subscription services where appropriate

How it works

Protecting your brand should feel clear and manageable. Our process is designed to help you understand where you stand, what needs to be protected, and what the next steps should be.

step 1

Initial Consultation

We begin with a consultation to understand your business, your brand, and what stage of protection or filing support you need.

this includes:

Understanding your business and brand goals

Reviewing your current naming, trademark, or branding questions

Identifying potential risks, priorities, and next steps

step 2

Service Proposal

Based on your consultation, you receive a clear recommended scope depending on whether you need search support, filing support, or broader brand protection guidance.

this includes:

Recommended services and deliverables

Clear scope and pricing

Timeline and process expectations

step 3

Ongoing Service & Communication

Once engaged, we move forward with the appropriate work and keep communication clear throughout the process.

this includes:

Trademark search or filing support

Brand protection guidance

Clear updates and ongoing communication

Additional support where needed as your business grows

services

Legal support, simplified

LLC Entity Formation

Full-service LLC/PLLC formation including consultation, Articles of Organization filing, EIN registration, operating agreement drafting, organizational minutes, and registered agent services.

FROM

$1,250.00

+Additional Member

FROM

$150.00

ADD ONS:

IP, Trademark & Branding Add-Ons

+ Knockout Name Search

A preliminary name search and screening of the USPTO database, social media platforms, and internet sources to identify obvious conflicts before pursuing full trademark clearance.

FROM

$250.00

+ Knockout Trademark Logo Search

A preliminary logo search and screening of the USPTO database, social media platforms, and internet sources to identify obvious conflicts before pursuing full trademark clearance.

FROM

$500.00

+ Trademark Name Search with Memorandum

A comprehensive federal and common law trademark investigation, with a written memorandum assessing legal risk, registration likelihood, and recommended next steps.

FROM

$1,500.00

+ Trademark Logo Search with Memorandum

A comprehensive federal and common law trademark investigation, with a written memorandum assessing legal risk, registration likelihood, and recommended next steps.

FROM

$1,500.00

Subscriptions

+ Recurring Contract Reviews

+ Communications & Client Portal Access

+ Board of Director Meetings

+ Scheduled Called (15 Mins p/Month)

Extensive research billed separately

FROM

$100.00 p/Month

Schedule a Consultation

testimonials

Trusted by business owners who take their companies seriously

Daniel W.

Wealth Management

"I highly recommend Chris Martin's "IL Single Member LLC Handbook" to both aspiring entrepreneurs and veteran business owners.

For those contemplating starting a business, the guidebook offers a clear roadmap that includes everything from formation and registration to tax considerations and compliance. It simplifies complex legal jargon and allows the individual to feel confident in establishing an LLC. Even for seasoned LLC owners, this guidebook remains a resource as to protecting personal assets and optimizing operations. Overall, the guidebook is a fantastic resource for anyone wishing to navigate the world of limited liability companies."

5.0

Schedule a consultation

Get clear, practical legal direction for your business

Book a 30 minute consultation to review your situation, identify risks or opportunities, and receive clear next step recommendations tailored to your business.

This session is designed for founders, entrepreneurs, and business owners and operators who want focused legal guidance without unnecessary complexity.

what the consultation includes:

Form the right entity from the start

Draft clear operating agreements and core documents

Protect your brand with proper trademark strategy

Put contracts in place that prevent future disputes

what the consultation includes:

Form the right entity from the start

Draft clear operating agreements and core documents

Protect your brand with proper trademark strategy

Put contracts in place that prevent future disputes

Schedule a Consultation

$100